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In November 2011 the first ever commercial-scale cassava-based beer was launched in Mozambique. The beer, ‘Impala’, is brewed in Mozambique by SABMiller’s local subsidiary, Cervejas de Moçambique (CDM). Impala is brewed using 70% cassava and is the result of several years of research to overcome the challenges of processing and brewing with cassava. Cassava cake is transported to the brewery and replaces 70% of the imported malted barley. The sales of Impala beer are increasing rapidly. Ownership and affordability are important items in the marketing strategy of CDM, where people embrace the new brand made from their own cassava (Com Mandioca das Nossas Machambas). DADTCO manages the cassava production value chain with some support of IFDC.